Eze Ikechukwu Bernard

Shopping mall ambience and customer preference: A study of shopping malls in federal capital territory Abuja, Nigeria

This research examined the effects of shopping mall ambience on customers choice of shopping malls in the Federal Capital Territory (FCT) Abuja. The study specifically investigated how parking space, product display, and location affect customers choice or preference for one shopping mall over another in terms of patronage motive, repeat purc...