Articles

11

Research Article

Human resource analytics and employee outcomes: challenges for human resource managers at De united foods industries limited (DUFIL)

Abiodun Lateef^*, Animashaun, Foluso Ilesanmi Jayeoba, Mariam Enitan Lawrence

Despite the growth and adoption of human resource (HR) analytics, it remains unknown whether HR analytics can impact employee outcomes. As such, this study aims to address this important issue by examining the impact of Human Resource Analytics (HRA) on employee job satisfaction, engagement and performance at De United Foods Industries Limited (DUFIL) among others. Using data collected from 135 me...

Jun, 2025 pp. 24-33

12

Research Article

Beyond the Average Entrepreneur: A Machine Learning and Latent Class Approach to Understanding Entrepreneurial Diversity Using Kauffman Data

ERUTEYA Ejiro Ernest^*, ABDULGAFFAR Muhammad, BERNARD Osahon Odiase

Entrepreneurship is increasingly recognized as a complex and heterogeneous phenomenon involving diverse pathways, characteristics, and resource configurations. This study moves beyond the traditional focus on the average entrepreneurial profile by identifying hidden entrepreneurial profiles and patterns using the Kauffman Index of Entrepreneurial Activity (KIEA). The study applies an advanced anal...

Oct, 2026 pp. 27 - 50

13

Research Article

AI-Powered Digital Marketing and the Future of Marketing Education in Gombe State: A Conceptual Review

Victor Ayuba and Hassan Hussaini^*

The rapid advancement of Artificial Intelligence (AI) technologies has transformed the global marketing landscape, thereby reshaping marketing education and employability requirements within the digital economy. AI-powered digital marketing tools such as machine learning algorithms, predictive analytics, chatbots, recommendation systems, automated advertising platforms, and generative AI applicati...

Jul, 2026 pp. 31 - 37

14

Research Article

Development needs and intervention programme among resettled communities in Taraba state: A correlational analysis

Angyu Daniel Awudu^*

This study examines the correlation between the basic development needs of resettled internally displaced communities and the Fadama-III-AF-II intervention programme in Taraba State, which has faced multiple patterns of humanitarian crises due to Boko Haram insurgency and ethno-religious conflicts. Reports from 2015 to 2017 indicate that Taraba State had 63,272 IDPs resulting from conflicts betwee...

Jun, 2025 pp. 32-42

15

Research Article

Working capital management and financial performance of listed cement companies in Nigeria

Usman Sabo^*, Garba Yakubu

The article examines the effect of working capital management on the financial performance of Nigeria's listed cement companies. The study's population consists of all listed cement companies in Nigeria, with two companies chosen as the sample. The data was analyzed using ordinary least squares regression (OLS) and correlation. The study's findings show that the inventory turnover period (ITP) has...

Jun, 2025 pp. 34-42

16

Research Article

Artificial Intelligence Literacy and Employability of Accounting Education Graduates in Gombe State: A Conceptual Review

Maryam Dahiru^*, Saidu Modibbo, Rukaiya Mansur, Amina Bello

The contemporary labour market has undergone unprecedented transformation due to the emergence and rapid advancement of Artificial Intelligence (AI), digital technologies, and automation systems. The accounting profession, once dominated by manual bookkeeping and traditional financial procedures, is increasingly becoming technology-driven through the integration of intelligent accounting software,...

Jul, 2026 pp. 38 - 45

17

Research Article

Healthcare services and infant mortality in internally displaced persons’ camps in Benue State, Nigeria

Terkaa Benedict Iornyagh^*, Evelyn Member Nyajoh

This paper, therefore, examines the utilization of infant healthcare services available in relation to infant mortality in the Internally Displaced Persons (IDP) camps in Benue State of Nigeria. The Health Belief Model guided the study; hence, a cross-sectional survey method was adopted, and data were sourced from 400 respondents across 10 IDP camps using a structured questionnaire. A multistage s...

Jun, 2025 pp. 43-49

18

Research Article

Health risks and displacement experiences of children in Agan toll gate IDP camp, Makurdi, Benue State, Nigeria.

Joyce Rumun Akpenpuun^*

Abstract The issue of internally displaced persons (IDPs) is one of the most pressing humanitarian crises globally. Displacement often forces individuals, including children, to live in IDP camps, significantly impacting their health. This study examined the displacement and health of children at the Agan Toll Gate IDP camp in Makurdi, Benue State. It specifically investigated the living condition...

Jun, 2025 pp. 43-51

19

Research Article

Entrepreneurial Intention and Islamic Financial Literacy in the Age of Digital Economy: A Conceptual Perspective Using the Theory of Planned Behaviour

Fatima Dahiru^*, Maryam Dahiru, Abdullahi Ibrahim

The digital economy has transformed entrepreneurial activities, financial systems, and business management practices globally. As financial technologies and online business platforms expand, entrepreneurs are required to possess not only digital competencies but also sound financial literacy grounded in ethical principles. Within societies, Islamic financial literacy plays a critical role in guidi...

Jul, 2026 pp. 46 - 57

20

Research Article

Shopping mall ambience and customer preference: A study of shopping malls in federal capital territory Abuja, Nigeria

Eze Ikechukwu Bernard^*

This research examined the effects of shopping mall ambience on customers choice of shopping malls in the Federal Capital Territory (FCT) Abuja. The study specifically investigated how parking space, product display, and location affect customers choice or preference for one shopping mall over another in terms of patronage motive, repeat purchase, and referral. A survey design method was adopted f...

Jun, 2025 pp. 50-59