Shopping mall ambience and customer preference: A study of shopping malls in federal capital territory Abuja, Nigeria
This research examined the effects of shopping mall ambience on customers choice of shopping malls in the Federal Capital Territory (FCT) Abuja. The study specifically investigated how parking space, product display, and location affect customers choice or preference for one shopping mall over another in terms of patronage motive, repeat purchase, and referral. A survey design method was ado...